Warning: This next statement may disturb some readers.
Over the past month I have been tracking the performance of 20 properties on realestate.com.au. Those properties were viewed 19,726 times. From those views came 420 enquiries. That works out to just one enquiry for every 47 views.
Ok sure, some of them would have been the same people going back for a second look but for arguments sake it took 30 different people to click into the property for 1 enquiry. This means 29 out of 30 people read the descriptions and decided that the property wasn’t right. So, if they are clicking and reading the ad, why aren’t they making enquiries?